Write Compelling Job Postings That Attract Talent to Your Company

Job postings are often posted during a variety different places. Here are the main choices to think about.

(1) Company career portal.

(2) Professional society websites career sections, like the Drug Information Association.

(3) Diversity and inclusion specialty sites like the National Black MBA Association.

(4) Social Media- LinkedIn job posting or tweet jobs on Twitter. See job posting guideline suggestion for LinkedIn discussion group in number # 4 a below.

(4 a ) LinkedIn user groups – jobs posted in discussion forums targeting the acceptable target market. For these discussions. keep the posting very brief. For example: Immediate opportunity for seasoned MSL Oncology for Southern Florida, Lead KOL (Key Opinion Leader) development on newly launching pipeline of cancer therapies. Must have PhD, PharmD or MD degree including 5+yrs. of oncology MSL experience reply to company job link.

(5) Career Builder or Monster, usually for lower level jobs that aren’t industry specific like Sr. Accountant or securities analyst.

(6) Job Aggregator – Indeed and Simply-hired.

Additionally, many of the Applicant Tracking Systems have built into the work posting page, a feature that permits for sharing the work with social media sources like face book, MySpace, LinkedIn, twitter etc. i like to recommend as recruiters to cascade your searches to members of your network, and also to possess your hiring managers do an equivalent to maximize exposure.

Now that we’ve just reviewed where jobs should be posted, we will now examine how the work posting should look optically so as to maximize the power to draw in the simplest candidates possible. Remember your job posting competes for attention with several other similar postings targeting an equivalent talent pool. In essence, you’ve got one opportunity to differentiate yourself. Use this chance wisely and you’ll be rewarded handsomely.

Every job posting should have as its opening, a strong paragraph which describes the organization’s positive attractive features. If they happen to be the amount one manufacturer of semiconductors, mention it, if they’re awarded and own the foremost patents during a particular technology ditto. of these points are selling the position to candidates during a way a typical bland job posting would never be ready to.

Job descriptions should spell call at explicit detail the expectations and deliverables related to that job also because the impact on the business unit it’ll support. It should be action oriented and showcase the tasks and desired outcomes during a way that creates it seem awesome for candidates considering making a career change. If the corporate may be a growth phase or getting into new market opportunities, definitely emphasize all of those. The more the responsibilities appear as learning and growth opportunity, the higher your responses are going to be from candidates who will to go away a competitor for your organization.

For the qualification section, be very explicit on the specified degree and number of years experience. Also highlight the areas of core competency required i.e. leading cross-functional teams or consensus building. These competencies are selling points also.

Finally, make it easy for candidates to use to the posting. Provide a hyperlink that drives the traffic on to the landing page where they will access the portal to upload cover letters and resumes accordingly.

It are often said that a poorly written job posting discourages candidates from applying even as very much like a well written posting can greatly increase the amount of candidates to use, and in some cases, even entice a candidate to use who ordinarily wouldn’t just because something within the job posting resonated with them in some special way.

Having said that, making applying to your jobs an easy process also differentiating it from all the opposite postings, will greatly improve the caliber of your candidates.